At Final GİNOVA, we are dedicated to advancing knowledge and driving innovation through cutting-edge research. Our research focus areas are carefully curated to address pressing challenges and opportunities in the ever-evolving landscape of entrepreneurship, innovation, and neuroentrepreneurship.

1. Neuroentrepreneurship

Unlocking the Power of the Brain in Entrepreneurship

Our primary research focus is on neuroentrepreneurship, a groundbreaking field that explores the intersection of neuroscience and entrepreneurship. We investigate how cognitive and emotional processes impact entrepreneurial decision-making, consumer behavior, and the creation of successful ventures.

2. Neuromarketing

Enhancing Marketing Strategies through Neuroscience

In the realm of neuromarketing, we delve into the subconscious triggers and neural responses that influence consumer choices. Our research in this area enables businesses to optimize marketing strategies by understanding the neural underpinnings of customer preferences and brand perception.

3. Technology Entrepreneurship

Innovating for a Digital Future

We explore the world of technology entrepreneurship, investigating how emerging technologies such as artificial intelligence, blockchain, and biotechnology are reshaping the entrepreneurial landscape. Our research helps entrepreneurs harness the power of technology for business growth and societal impact.

4. Social Entrepreneurship

Driving Positive Change Through Business

In the domain of social entrepreneurship, we focus on initiatives that seek to address pressing social and environmental challenges. Our research investigates how entrepreneurial approaches can create sustainable solutions and promote positive change in communities and the world.

5. Fintech Innovation

Transforming Finance and Payments

Our research in fintech innovation explores the disruption and transformation of the financial sector. We examine the evolution of financial technologies, including cryptocurrencies, digital banking, and peer-to-peer lending, and their impact on entrepreneurship and consumer behavior.

6. Women Entrepreneurship

Empowering Women in Business

Dedicated to fostering gender equality in entrepreneurship, we research women-led initiatives and the unique challenges and opportunities they encounter. Our work seeks to empower women entrepreneurs and inspire a more inclusive entrepreneurial ecosystem.

7. Agricultural Entrepreneurship

Sustainable Agriculture and Rural Development

In the field of agricultural entrepreneurship, we investigate innovative approaches to sustainable agriculture, agribusiness, and rural development. Our research contributes to food security and economic growth in Northern Cyprus and beyond.

8. Cross-Disciplinary Research

Intersecting Boundaries for Innovation

We promote cross-disciplinary research that transcends traditional boundaries. Collaborating with experts from various fields, we explore new frontiers and seek innovative solutions to complex entrepreneurial challenges.

Through our dedication to these research focus areas, we aim to generate knowledge that drives economic growth, societal progress, and individual empowerment. Our researchers are committed to pushing the boundaries of what's possible in the world of entrepreneurship and innovation.